The Complete Guide to Women’s Watches

Guide To Women's Watches - Santillan Jewelers

While we live in a world full of digital clocks, the analog watch remains a timeless accessory for those looking to add some extra flair to their wardrobe. However, not all watches are created equal. If you are a woman who is new to the world of watches, there are a few factors you’ll want to consider before making your final choice. Continue reading “The Complete Guide to Women’s Watches”

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The History of Men’s Wristwatches

Picking the Perfect Wristwatch - Santillan

The most classic and elegant accessory for men may just be the humble wristwatch. Although many economists, technology gurus and armchair experts have claimed the wristwatch trend shall meet its demise at the hands of the smartphone, there’s something to be said about the style and class a wristwatch offers its wearer. In fact, it’s become such a style staple that it’s hard to imagine a powerful man – whether a CEO or President of the United States – who isn’t commonly seen wearing one. How, though, did the wristwatch develop into such a revolutionary fashion statement? Continue reading “The History of Men’s Wristwatches”

The Birth of the Diamond Engagement Ring

“A diamond is forever.” This notion is so intertwined with our idea of marriage that it’s hard to believe it came from a highly successful ad campaign. Frances Gerety, a copywriter for the advertising agency N.W. Ayer, invented this turn of phrase back in the 1940s. Needless to say, it stuck. Continue reading “The Birth of the Diamond Engagement Ring”