The Birth of the Diamond Engagement Ring

“A diamond is forever.” This notion is so intertwined with our idea of marriage that it’s hard to believe it came from a highly successful ad campaign. Frances Gerety, a copywriter for the advertising agency N.W. Ayer, invented this turn of phrase back in the 1940s. Needless to say, it stuck.

Celebrating Love in Style

The design of a wedding ring or band is just as important as finding the perfect wedding dress. Here are some hot wedding ring (band) trends to celebrate your love in style.